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October 8, 2020
Product Reviews

23andMe Sales | A Guide for Holiday Gifts in 2020

Do you know when and where to find the best coupons and 23andMe sales? We do! We cover all the holiday DNA kit sales that 23andMe offers.
By
Tomohiro Takano

If you are looking to get a DNA test kit from 23andMe but you want to save some money, know this: there are rarely (if ever) legitimate coupons or 23andMe discount codes offered by third-party websites. Though lots of sites will promise you great deals on a 23andMe DNA kit, the best site for 23andMe discounts and exclusive genetic testing offers is 23andMe.com!

Believe it or not, 23andMe does offer some pretty incredible sales - usually around major holidays! To make it easy for our users to predict when the next great sale is going to be, the editors here at Genomelink have compiled all of the best sales that 23andMe has ever had. Since their marketing strategy is pretty similar every year, you can bet that these deals will be back in the 2020 and 2021 holiday seasons. Check them out!

The Best 23andMe Sale Events

The 23andMe sales below were compiled through historical records of 23andMe.com and contain all of the major coupon codes that 23andMe normally offers.

If you want to review the different kits that 23andMe offers, check out our quick review of their products! In general, the ancestry kit offers a family tree builder, a DNA relative finder, Neanderthal DNA, and ethnicity estimates for various geographic regions, while the 23andMe health kit adds carrier status reports and FDA approved genetic health risk reports so you can better understand your health.


Keep in mind the normal prices for 23andMe products in the United States:


Ancestry + Traits Service = $99 + a saliva sample

Health + Ancestry = $199 + a saliva sample

VIP Health + Ancestry* (2 kits) = $499 + 2 saliva samples


* With the VIP kit, you essentially pay $50 more than normal for faster shipping, priority lab processing, premium customer support, and a 1-on-1 Ancestry results walkthrough.


Below are all of the sales that 23andMe typically holds - in chronological order. Keep scrolling to see the absolute best deals on 23andMe DNA testing kits!

Winter Sale

Starts Early November - Ends Black Friday


2018

 Ancestry Service = $69 for 1, or $49 for 2 or more

Health + Ancestry = No Discount

2019

Ancestry Service = $79

Health + Ancestry = $99

VIP Health + Ancestry = $399 


In 2018, the Winter Sale was a good deal on ancestry kits. However, the ancestry price has gone up a bit during this limited-time offer. In 2019, 23andMe essentially kicked off their Black Friday deals early! Start checking in early November to get 50% off Health + Ancestry tests! Winter is a great time to explore your haplogroups and various wellness reports...

Black Friday Sale (November 27, 2020)

Starts Day After Thanksgiving -  Ends Cyber Monday


2018

 Ancestry Service = $69

Health + Ancestry = $129

2019

Ancestry Service = $79

Health + Ancestry = $99

VIP Health + Ancestry = $399 


You may want to save your Black Friday shopping for other sites since 23andMe offers essentially the same discounts throughout the holiday season. Sometimes, sites like Amazon offer 23andMe kits for slightly less on Black Friday. However, you should definitely get a kit before Cyber Monday if you are looking for genetic information - that’s when prices start to go up!

Christmas Sale (December 25, 2020)

Starts Cyber Monday - Ends on Christmas Day

2018

Ancestry Service = $69

Health + Ancestry = $139


2019

Ancestry Service = $79

Health + Ancestry = $129

VIP Health + Ancestry = $429


The Christmas Sale usually starts on Cyber Monday, and kits can arrive in time for Christmas if they are ordered before December 21st! Plus, for no extra cost, they will add a free festive bow. No wrapping required! However, there are definitely better deals to found earlier in the season…

Mother’s Day Sale (Second Sunday in May - May 9, 2021)

Starts around Easter - Ends Mother’s Day


2019

Ancestry Service = No Discount

Health + Ancestry = $169


2020

Ancestry Service = No Discount 

Health + Ancestry = $149

“Mom & Me” Bundle = $248 (1 Health + Ancestry for $149, second for $99) 


Ever heard of the “pink” tax? It’s real, people! In 2019, moms got $20 less in discounts than fathers. In 2020, dad got a free gift wrap while mom got a boring box... This is the kind of “special offer” that only a marketing department can cook up. Unless you go for the “Mom & Me” Bundle, you’re better off waiting until Father’s Day to buy your mom a discounted Health + Ancestry DNA test kit! That being said, if you want 2 health kits then shopping around Mother’s Day is not a terrible idea...

Father’s Day Sale (Third Sunday in June - June 20, 2021)

Starts Early June - Ends Father’s Day


2019

Ancestry Service = No Discount

Health + Ancestry = $149


2020

Ancestry Service = No Discount

Health + Ancestry = $149 (+ Free Gift Wrap)

“Dad’s Day” Bundle = $248 (1 Health + Ancestry for $149, second for $99) 


Unfortunately for people who want a 23andMe ancestry DNA kit, Father’s Day offers no discounts or promos. However, there is a decent discount on the Health + Ancestry kit, and the “Dad’s Day” Bundle really cuts the price down if you want to explore the health conditions and ancestry composition of 2 people!

Columbus Day Sale (Second Monday in October - October 11, 2021)

Starts Early October - Ends Day After Columbus Day

2018

Ancestry Service = No Discount

Health + Ancestry = No Discount

2019

Ancestry Service = $79

Health + Ancestry = $149

VIP Health + Ancestry = No Discount


2020

Ancestry Service = No Discount

Health + Ancestry = No Discount

VIP Health + Ancestry = No Discount


Just like the King of Spain couldn’t count on Columbus to find a new route to Asia, you can’t count on 23andMe to offer this sale on genetic reports every year. However, if you feel the weather getting chilly it might be a good time to check the site for deals! Who knows what you might find??

Forget 23andMe Coupons - When to Buy Specific DNA Test Kits on Sale

With all the different deals, it can be a bit confusing when you should buy the different kits 23andMe has to offer. So, we’ll break it down for you!

23andMe Ancestry Service

Anytime from Early November through December 25th, these kits will be about $20 cheaper than normal.

23andMe Health and Ancestry Service

Starting in Early November these kits can be 50% off! That’s only $99, the normal price of an ancestry DNA kit. But, don’t wait too long… after Thanksgiving, these kits start going back up.

23andMe VIP Health + Ancestry Service

Since this package comes with 2 expedited kits and expert guidance, this is already a pretty good deal. However, these health predisposition tests get really cheap during the Winter Sale (starting in November) and through Black Friday! During these times, you can get 2 “VIP” kits for only $399. That’s $199.50 per kit - only $0.50 more than the “normal” Health + Ancestry DNA kits, but with all the “VIP” benefits!

What about AncestryDNA?

23andMe’s biggest competitor is AncestryDNA. You can check out our page on the best Ancestry.com deals and sales to directly compare these two titans of the genetic testing industry!

We Got Your Back!

This article should save you a ton of time and effort in your search for the best deals on DNA testing kits from 23andMe. Did you know that after you get tested, you can use your raw DNA data to find out even more about yourself??

Some sites (like Genomelink) even offer you a free sample of the types of information you can learn! Learn about things like nutrition, fitness, personality, and more! You can check out our full list of the Best DNA Upload Sites to find the site that is right for you.



Did you get 23andMe, AncestryDNA, or MyHeritage results back? Upload your raw DNA data to access 200+ traits for FREE at Genomelink!
Tomohiro Takano
Tomohiro Takano
Co-Founder and CEO