23andMe Sales | A Guide for Holiday Gifts in 2021
If you are looking to get a genetic DNA testing kit from 23andMe but you want to save some money, know this: there are rarely (if ever)legitimate coupons or 23andMe discount codes offered by third-party websites. Though lots of sites will promise you great deals on a23andMe genetic DNA testing kit, the best site for 23andMe discounts and exclusive DNA analysis and genetic DNA testing offers is 23andMe.com!
Does23andMe Ever Go on Sale?
Believe it or not, 23andMe does offer some pretty incredible sales - usually around major holidays! To make it easy for our users to predict when 23 and Me does go on sale, the editors here at Genomelink have compiled all of the best sales that 23andMe has ever had. Since their marketing strategy is pretty similar every year, you can bet that these deals will be back in the 2020 and 2021 holiday seasons. Check them out!
The Best 23andMe Sale Events
The 23andMe sales below were compiled through historical records of 23andMe.com and contain all of the major coupon codes that 23andMe normally offers.
If you want to review the different DNA analysis and testing kits that 23andMe offers, check out our quick review of their products! In general, the ancestry kit offers a family tree builder, a DNA relative finder, Neanderthal DNA, and ethnicity estimates for various geographic regions, while the 23andMe health kit adds carrier status reports and FDA approved genetic health risk reports so you can better understand your health.
Keep in mind the normal prices for 23andMe products in the United States:
Ancestry + Traits Service = $99 + a saliva sample
Health + Ancestry = $199 + a saliva sample
VIP Health + Ancestry* (2 kits) = $499 + 2 saliva samples
* With the VIP kit, you essentially pay $50 more than normal for faster shipping, priority lab processing, premium customer support, and a 1-on-1 Ancestry results walkthrough.
Below are all of the sales that 23andMe typically holds - in chronological order. Keep scrolling to see the absolute best deals on 23andMe genetic DNA testing kits!
Winter Sale
Starts Early November - Ends Black Friday
2018
Ancestry Service = $69 for 1, or $49 for 2 or more
Health + Ancestry = No Discount
2019
Ancestry Service = $79
Health + Ancestry = $99
VIP Health + Ancestry = $399
2020
Ancestry Service = $79
Health + Ancestry = $129
VIP Health + Ancestry = $429
In 2018, the Winter Sale was a good deal on ancestry kits. However, the ancestry price has gone up a bit during this limited-time offer. In 2019, 23andMe essentially kicked off their Black Friday deals early! Start checking in early November to get 50% off Health + Ancestry tests! Winter is a great time to explore your haplogroups and various wellness reports...
Black Friday Sale (November 27, 2020)
Starts Day After Thanksgiving - Ends Cyber Monday
2018
Ancestry Service = $69
Health + Ancestry = $129
2019
Ancestry Service = $79
Health + Ancestry = $99
VIP Health + Ancestry = $399
2020
Ancestry Service = $79
Health + Ancestry = $129
VIP Health + Ancestry = $429
You may want to save your Black Friday shopping for other sites since 23andMe offers essentially the same discounts throughout the holiday season. Sometimes, sites like Amazon offer 23andMe kits for slightly less on Black Friday. However, you should definitely get a kit before Cyber Monday if you are looking for genetic information - that’s when prices start to go up!
Christmas Sale (December 25, 2020)
Starts Cyber Monday - Ends on Christmas Day
2018
Ancestry Service = $69
Health + Ancestry = $139
2019
Ancestry Service = $79
Health + Ancestry = $129
VIP Health + Ancestry = $429
The Christmas Sale usually starts on Cyber Monday, and kits can arrive in time for Christmas if they are ordered before December 21st! Plus, for no extra cost, they will add a free festive bow. No wrapping required! However, there are definitely better deals to found earlier in the season…
Mother’s Day Sale (Second Sunday in May - May 9, 2021)
Starts around Easter - Ends Mother’s Day
2019
Ancestry Service = No Discount
Health + Ancestry = $169
2020
Ancestry Service = No Discount
Health + Ancestry = $149
“Mom & Me” Bundle = $248 (1 Health + Ancestry for $149, second for $99)
Ever heard of the “pink” tax? It’s real, people! In 2019, moms got $20 less in discounts than fathers. In 2020, dad got a free gift wrap while mom got a boring box... This is the kind of “special offer” that only a marketing department can cook up. Unless you go for the “Mom & Me” Bundle, you’re better off waiting until Father’s Day to buy your mom a discounted Health + Ancestry DNA test kit! That being said, if you want 2 health kits then shopping around Mother’s Day is not a terrible idea...
Father’s Day Sale (Third Sunday in June - June 20, 2021)
Starts Early June - Ends Father’s Day
2019
Ancestry Service = No Discount
Health + Ancestry = $149
2020
Ancestry Service = No Discount
Health + Ancestry = $149 (+ Free Gift Wrap)
“Dad’s Day” Bundle = $248 (1 Health + Ancestry for $149, second for $99)
Unfortunately for people who want a 23andMe ancestry DNA kit, Father’s Day offers no discounts or promos. However, there is a decent discount on the Health + Ancestry kit, and the “Dad’s Day” Bundle really cuts the price down if you want to explore the health conditions and ancestry composition of 2 people!
Columbus Day Sale (Second Monday in October - October 11, 2021)
Starts Early October - Ends Day After Columbus Day
2018
Ancestry Service = No Discount
Health + Ancestry = No Discount
2019
Ancestry Service = $79
Health + Ancestry = $149
VIP Health + Ancestry = No Discount
2020
Ancestry Service = No Discount
Health + Ancestry = No Discount
VIP Health + Ancestry = No Discount
Just like the King of Spain couldn’t count on Columbus to find a new route to Asia, you can’t count on 23andMe to offer this sale on genetic reports every year. However, if you feel the weather getting chilly it might be a good time to check the site for deals! Who knows what you might find??
Forget 23andMe Discount Coupons - When to Buy Specific DNA Test Kits on Sale
With all the different deals, it can be a bit confusing when you should buy the different kits 23andMe has to offer. So, we’ll break it down for you!
23andMe Ancestry Service
Anytime from Early November through December 25th, these kits will be about $20 cheaper than normal.
23andMe Health and Ancestry Service
Starting in Early November these kits can be 50% off! That’s only $99, the normal price of an ancestry DNA kit. But, don’t wait too long… after Thanksgiving, these kits start going back up.
23andMe VIP Health + Ancestry Service
Since this package comes with 2 expedited kits and expert guidance, this is already a pretty good deal. However, these health predisposition tests get really cheap during the Winter Sale (starting in November) and through Black Friday! During these times, you can get 2 “VIP” kits for only $399. That’s $199.50 per kit - only $0.50 more than the “normal” Health + Ancestry DNA kits, but with all the “VIP” benefits!
What about AncestryDNA?
23andMe’s biggest competitor is AncestryDNA. You can check out our page on the best Ancestry.com deals and sales to directly compare these two titans of the genetic DNA testing industry!
We Got Your Back!
This article should save you a ton of time and effort in your search for the best deals on DNA testing kits from 23andMe. Did you know that after you get tested, you can use your raw DNA data to find out even more about yourself??
Some sites (like Genomelink) even offer you a free sample of the types of information you can learn! Learn about things like nutrition, fitness, personality, and more! You can check out our full list of the Best DNA Upload Sites to find the site that is right for you.
Even Better than a Sale: Get FREE DNA Insights
So, does 23andMe have sales? Yes! If you’re patient, and can wait until the times of the year when 23anMe is likely to offer sale pricing on their DNA testing and various report packages, you can save some money. Some of the best times of the year to watch for 23andMe sales include:
- Black Friday
- December
- Mother’s Day or Father’s Day
Once you’ve gotten your 23andMe DNA test on sale, reviewed your results, and are ready to keep your genetic and family history discovery going, it’s time to look around at all of the free insights you can get from other genetics companies. Many companies will allow you to upload your raw DNA data for free, and will give you additional reports and findings that might not be available on 23andMe. In fact, the best way to get the most comprehensive picture of your family history and genetic profile is to source your research from more than one DNA company.
Here are a few companies that will accept your raw DNA data:
- Genomelink - Upload your raw DNA data for free on Genomelink to get access to 100 additional traits. Getting started is free, and allows you to learn even more about your unique makeup. You can also choose from a range of reports that you won’t find anywhere else, like our Ancient Ancestry Report and Viking Report.
- FamilyTreeDNA - Start finding new connections for free by uploading your raw DNA data to FamilyTreeDNA. They accept raw data files from 23andMe, MyHeritage, and AncestryDNA.
- My True Ancestry - A basic analysis report from My True Ancestry is free when you upload your raw DNA file from one of their accepted providers.
- tellmeGen - The basic DNA analysis package from tellmeGEN is free, and will give you access to five unique reports. Take it to the next level for just $9.99 (starter package) or $19.99 (advanced package).
- GEDmatch - Billing itself as the perfect compliment to Ancestry.com, GEDmatch has a database of more than 1.5 million DNA profiles, as well as family finder tools and other features to help you build out your family tree.
- Nebula Genomics - This company accepts raw DNA data files from 23andMe or AncestryDNA. Using a process known as imputation, they promise to expand your DNA data file, giving you 50 times more information that what you originally received from 23andMe or AncestryDNA.
When Does 23andMe Go on Sale?
As a reminder, 23andMe does go on sale a handful of times throughout the year. It’s usually at the times you’d most expect, such as Black Friday, Christmas, and family-centric holidays like Mother’s Day or Father’s Day. If you want to explore your genetic history or build out your family tree, but you’re on a budget, simply watch for when 23 and me goes on sale and get your test done at that time. Then, take your raw DNA data file to other companies that will give you some reports and insights for free to build an even more comprehensive picture of you.
